When Xiaomi launched the 15T Series, we knew the campaign needed to feel as crisp and precise as the product itself. Nothing loud or overly decorative — just smart placement, well-chosen formats, and a visual narrative that could move naturally through each city. That’s how we built a plan that connected Ecuador, Guatemala and Costa Rica under the same idea: let the technology speak for itself, while we give it the best possible stage.

In Ecuador, the campaign took shape in Quito, Guayaquil and Manta, combining outdoor and digital formats in high-traffic areas. Shopping centers, airports and key urban routes became part of the path, creating a wide but cohesive presence. The Quito mural became the anchor of the whole activation: a direct, solid piece that stood as the face of the launch without needing any embellishment.

In Guatemala, the story extended into a visual language just as clean, but more dynamic in rhythm. In Guatemala City, we worked with OOH circuits across the city along with DOOH placements in the main shopping malls, while Quetzaltenango and Escuintla reinforced the campaign also through malls — creating a balanced national coverage. Costa Rica joined with a strategic presence in high-value shopping centers and premium screens, including iconic spots like Torre Universal and Puente Ruta 39, giving the 15T Series a modern and aspirational urban environment.

The entire deployment was executed from our team in Colombia, led by Andrés Gamboa with the support of Catalina Villalobos and Nicolás Pineda. Their coordination ensured every piece arrived in the right place at the right time, maintaining the standard that defines We Communicate: careful execution, clear vision, and absolute respect for the brand’s aesthetic.