We Communicate Us is proud to have partnered with Splenda for their 2024 campaign, “Sé Spléndido Contigo.” Our journey began with a competitive pitch, where our agency’s dedication and strategic approach secured us the role of media agency for this impactful project.

Launched on April 22nd, 2024, the “Sé Spléndido Contigo” campaign aimed to inspire individuals to reduce sugar consumption by incorporating Splenda into their daily lives. The campaign encouraged the preparation of homemade desserts using Splenda’s baking products, promoting healthier choices without sacrificing sweetness.

In collaboration with the creative agency Catorce Días, we developed a comprehensive media strategy that encompassed Paid TV, OTT (Audio & Video Streaming), Social Media, Internet & Search, Out-of-Home Advertising (OOH), and Open TV. Our role involved meticulous media plan development and negotiations, ensuring the campaign’s message reached a broad and diverse audience across these regions.

We are immensely proud of the significant results achieved across all media channels. The positive impact and high engagement metrics have reinforced our position as a leading media agency. We are honored to continue our collaboration with Splenda into 2025, building upon the successes of the past year.