From November 5th to November 10th, 2024, We Communicate Us had the exciting opportunity to work alongside the Instituto Distrital de Turismo (IDT) to execute a high-energy campaign in the heart of New York City’s Times Square. As the media agency behind this project, we orchestrated the strategy that brought this bold initiative to life, shining a global spotlight on Bogotá as a vibrant and dynamic destination.

The campaign, titled “Bogotá, tu casa | Bogotá, Your Home,” made a striking impact with an innovative projection on Times Square’s massive screens, presenting the Colombian capital as a city brimming with culture, adventure, and warmth. The immersive display highlighted Bogotá’s rich history, scenic beauty, and buzzing urban energy, inviting travelers to explore the city as a welcoming destination for all.

Andrés Gamboa, our Account Director in Colombia, led the charge in planning and executing the campaign. With his expertise, our team at We Communicate Us crafted a carefully targeted media plan that maximized visibility in one of the busiest, most iconic locations in the world. We tapped into Times Square’s global reach, ensuring that Bogotá’s message reached a wide and diverse audience, making a powerful statement in the world of tourism marketing.

The buzz around the campaign was undeniable. It quickly captured attention on social media and garnered extensive coverage in international media outlets, with many highlighting Bogotá as a must-visit destination. The visibility gained during these five days solidified the campaign’s success and underscored the effectiveness of innovative media strategies in creating meaningful, lasting impressions.