To grow awareness and bookings for low-cost airline Wingo across its expanding regional network, We Communicate planned and executed a multi-market out-of-home and traditional-media campaign — billboards, street furniture, buses and airports, supported by radio and TV — across Ecuador, Curaçao, Aruba, Panama, Costa Rica, the Dominican Republic, Peru, Colombia, Cuba and Venezuela. High-visibility placements at key transit and travel touchpoints connected the brand with travelers exactly where route decisions are made, reinforcing Wingo’s positioning as the accessible way to fly across the region.