Founded in 1939 in Guatemala, Botran Rum represents a legacy of craftsmanship, heritage, and refined aging traditions. Born from a family vision rooted in patience and quality, the brand is internationally recognized for its slow aging process in the highlands and its commitment to depth of flavor. In 2025, Botran set its sights on expanding its presence into the United States, beginning with a strategic initiative in Florida.

With a clear focus on the Latino community, particularly Cuban consumers, Florida became the natural starting point for brand expansion. The objective was to build awareness while preserving the premium storytelling that defines Botran’s identity. Every touchpoint needed to reflect authenticity, heritage, and the emotional connection that rum represents in Latin culture.

The campaign was executed through Google Display and Meta platforms, designed to immerse audiences in a visual narrative of sophistication and tradition. Creative assets emphasized Botran’s rich origins, its elegant presentation, and its role in meaningful celebrations. Through precise audience segmentation and culturally aligned messaging, we successfully positioned Botran as a premium rum choice within the Cuban community in Florida.

This initiative was made possible thanks to the leadership of Juan Jose Monsant, Sales Manager, with the strategic support of Marcia Gomez, Account Director, and Guillermo Bedoya, Digital Director. Their collaboration ensured that every digital placement honored the brand’s legacy while maximizing awareness impact. The result was a strong brand presence that introduced Botran to a highly relevant and engaged audience in the U.S. market.