Colombian airline Wingo needed to launch and introduce its new route Bogota - Caracas - Bogota, as well as its new office in the Venezuelan capital.

For this opportunity our traditional media team contacted stations in Caracas, focused on the contemporary adult, which is the target of the airline. Besides the station, we include within the media plan one of the most important newspapers in the Venezuelan capital in order to cover more audience.

Together with the client and the media contacted, we were able to carry out the process by sending materials to the media, we did the follow up before, during and after the campaign, which was a success from all points of view, planning, execution and acceptance.