Mexico City and its penis seat

The Mexican Government brought a new definition to OHH advertising with its new campaign. 

A penis seat with a label "For men only" was installed at the Mexico City train to address an issue that Mexican women face every day, sexual harassment. 

“It is annoying to travel this way, but not compared to the sexual violence women suffer in their daily commutes,” says a sign on the floor next to the seat.

65% of the Mexico City women has been a victim of sexual harassment on the city's train or buses, also "nine out of 10 women in Mexico City have been subjected to some form of sexual violence".