Great Experiential Idea - Reebok Korea: Run the Movie

Reebok changed the way movies are watched in Seoul's local cinemas.

 People seating in the theater were shown a small clip of a historical action movie when suddenly a buffering icon appeared and froze the whole image, a couple of treadmills emerged from the floor and spotlights were directed towards specific people. The message was clear, get in the treadmill and make the clip continue! Of course no need for running shoes, Reebok had it all covered, they gave running shoes to the people who make a run for the movie!

 What do you think?

 Here’s the video: