{"id":335,"date":"2025-02-26T00:18:12","date_gmt":"2025-02-26T00:18:12","guid":{"rendered":"https:\/\/intensyweb.com\/wecomm\/?post_type=project&#038;p=335"},"modified":"2026-01-20T15:26:16","modified_gmt":"2026-01-20T20:26:16","slug":"idt-bogota","status":"publish","type":"project","link":"https:\/\/wecommunicateus.com\/es\/project\/idt-bogota\/","title":{"rendered":"IDT Bogot\u00e1"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"335\" class=\"elementor elementor-335\" data-elementor-post-type=\"project\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c715da7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4c715da7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7874414e elementor-widget elementor-widget-video\" data-id=\"7874414e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=c0mExFZoW4w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1370a5eb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1370a5eb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-231f875b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"231f875b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d912e1d elementor-widget elementor-widget-image\" data-id=\"5d912e1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"421\" height=\"314\" src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-9-2.png\" class=\"attachment-large size-large wp-image-451\" alt=\"\" srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-9-2.png 421w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-9-2-300x224.png 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-9-2-16x12.png 16w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790f9c0d elementor-widget elementor-widget-text-editor\" data-id=\"790f9c0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La campa\u00f1a utiliz\u00f3 tecnolog\u00eda de proyecci\u00f3n de vanguardia para transformar Times Square en una experiencia visual inolvidable que mostr\u00f3 el atractivo \u00fanico de Bogot\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d300def e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2d300def\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d83df47 elementor-widget elementor-widget-image\" data-id=\"4d83df47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"420\" height=\"314\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-10-2.png\" class=\"attachment-large size-large wp-image-450 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-10-2.png 420w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-10-2-300x224.png 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-10-2-16x12.png 16w\" data-sizes=\"(max-width: 420px) 100vw, 420px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 420px; --smush-placeholder-aspect-ratio: 420\/314;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ae3d82 elementor-widget elementor-widget-text-editor\" data-id=\"36ae3d82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El \u00e9xito de esta campa\u00f1a no hubiera sido posible sin el esfuerzo colaborativo de nuestro equipo y el IDT, cuya visi\u00f3n y creatividad fueron clave para plasmar la esencia de Bogot\u00e1 de una manera tan impactante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aa92d91 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3aa92d91\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23f48115 elementor-widget elementor-widget-image\" data-id=\"23f48115\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"421\" height=\"314\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-11-2.png\" class=\"attachment-large size-large wp-image-449 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-11-2.png 421w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-11-2-300x224.png 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/02\/Rectangle-11-2-16x12.png 16w\" data-sizes=\"(max-width: 421px) 100vw, 421px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 421px; --smush-placeholder-aspect-ratio: 421\/314;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4958e3fa elementor-widget elementor-widget-text-editor\" data-id=\"4958e3fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coordinaci\u00f3n impecable del equipo en Colombia bajo el liderazgo de Andr\u00e9s Gamboa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","tags":[],"class_list":["post-335","project","type-project","status-publish","hentry"],"acf":{"color_projects":"rgb(0,153,124)","logo_project":554,"imagen_project":624,"titulo":"IDT Bogot\u00e1","description":"From November 5th to November 10th, 2024, We Communicate Us had the exciting opportunity to work alongside the Instituto Distrital de Turismo (IDT) to execute a high-energy campaign in the heart of New York City\u2019s Times Square. As the media agency behind this project, we orchestrated the strategy that brought this bold initiative to life, shining a global spotlight on Bogot\u00e1 as a vibrant and dynamic destination.\r\n\r\nThe campaign, titled \u201cBogot\u00e1, tu casa | Bogot\u00e1, Your Home,\u201d made a striking impact with an innovative projection on Times Square\u2019s massive screens, presenting the Colombian capital as a city brimming with culture, adventure, and warmth. The immersive display highlighted Bogot\u00e1\u2019s rich history, scenic beauty, and buzzing urban energy, inviting travelers to explore the city as a welcoming destination for all.\r\n\r\nAndr\u00e9s Gamboa, our Account Director in Colombia, led the charge in planning and executing the campaign. With his expertise, our team at We Communicate Us crafted a carefully targeted media plan that maximized visibility in one of the busiest, most iconic locations in the world. We tapped into Times Square\u2019s global reach, ensuring that Bogot\u00e1\u2019s message reached a wide and diverse audience, making a powerful statement in the world of tourism marketing.\r\n\r\nThe buzz around the campaign was undeniable. It quickly captured attention on social media and garnered extensive coverage in international media outlets, with many highlighting Bogot\u00e1 as a must-visit destination. The visibility gained during these five days solidified the campaign's success and underscored the effectiveness of innovative media strategies in creating meaningful, lasting impressions."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IDT Bogot\u00e1 - We Communicate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wecommunicateus.com\/es\/project\/idt-bogota\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDT Bogot\u00e1 - We Communicate\" \/>\n<meta property=\"og:description\" content=\"Utilizing cutting-edge projection technology, the campaign transformed TimesSquare into a vibrant showcase of Bogot\u00e1&#8217;s attractions. 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