{"id":1262,"date":"2026-03-13T15:04:53","date_gmt":"2026-03-13T20:04:53","guid":{"rendered":"https:\/\/wecommunicateus.com\/?post_type=project&#038;p=1262"},"modified":"2026-03-13T15:15:37","modified_gmt":"2026-03-13T20:15:37","slug":"botran","status":"publish","type":"project","link":"https:\/\/wecommunicateus.com\/es\/project\/botran\/","title":{"rendered":"Botran"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1262\" class=\"elementor elementor-1262\" data-elementor-post-type=\"project\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34f8180 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"34f8180\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad115e4 elementor-widget elementor-widget-image\" data-id=\"ad115e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080d-1024x1024.png\" class=\"attachment-large size-large wp-image-1267\" alt=\"\" srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080d-1024x1024.png 1024w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080d-300x300.png 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080d-150x150.png 150w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080d-768x768.png 768w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080d-12x12.png 12w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080d.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e367e07 elementor-widget elementor-widget-video\" data-id=\"e367e07\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/VIDEO-KV-BOTRAN-1080X1080.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7993a elementor-widget elementor-widget-image\" data-id=\"0d7993a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080a-1024x1024.png\" class=\"attachment-large size-large wp-image-1268 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080a-1024x1024.png 1024w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080a-300x300.png 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080a-150x150.png 150w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080a-768x768.png 768w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080a-12x12.png 12w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/BOTRAN-MOBILE-PHOTO-1080x1080a.png 1080w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba08081 elementor-widget elementor-widget-text-editor\" data-id=\"ba08081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>Tradici\u00f3n premium convertida en narrativa digital.<\/i><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc35b47 elementor-widget elementor-widget-text-editor\" data-id=\"dc35b47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>Conexi\u00f3n cultural estrat\u00e9gica para impulsar awareness.<\/i><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd2cfb0 elementor-widget elementor-widget-text-editor\" data-id=\"fd2cfb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>Una introducci\u00f3n refinada de Botran en la comunidad cubana de Florida.<\/i><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","tags":[],"class_list":["post-1262","project","type-project","status-publish","hentry"],"acf":{"color_projects":"rgb(252,30,30)","logo_project":1263,"imagen_project":1257,"titulo":"Botran","description":"<strong>Founded in 1939 in Guatemala, Botran Rum represents a legacy of craftsmanship, heritage, and refined aging traditions. Born from a family vision rooted in patience and quality, the brand is internationally recognized for its slow aging process in the highlands and its commitment to depth of flavor. In 2025, Botran set its sights on expanding its presence into the United States, beginning with a strategic initiative in Florida.<\/strong>\r\n\r\n<strong>With a clear focus on the Latino community, particularly Cuban consumers, Florida became the natural starting point for brand expansion. The objective was to build awareness while preserving the premium storytelling that defines Botran\u2019s identity. Every touchpoint needed to reflect authenticity, heritage, and the emotional connection that rum represents in Latin culture.<\/strong>\r\n\r\n<strong>The campaign was executed through Google Display and Meta platforms, designed to immerse audiences in a visual narrative of sophistication and tradition. Creative assets emphasized Botran\u2019s rich origins, its elegant presentation, and its role in meaningful celebrations. Through precise audience segmentation and culturally aligned messaging, we successfully positioned Botran as a premium rum choice within the Cuban community in Florida.<\/strong>\r\n\r\n<strong>This initiative was made possible thanks to the leadership of Juan Jose Monsant, Sales Manager, with the strategic support of Marcia Gomez, Account Director, and Guillermo Bedoya, Digital Director. Their collaboration ensured that every digital placement honored the brand\u2019s legacy while maximizing awareness impact. The result was a strong brand presence that introduced Botran to a highly relevant and engaged audience in the U.S. market.<\/strong>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Botran - We Communicate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wecommunicateus.com\/es\/project\/botran\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Botran - We Communicate\" \/>\n<meta property=\"og:description\" content=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2026\/03\/VIDEO-KV-BOTRAN-1080X1080.mp4 Premium heritage translated into digital storytelling. Strategic cultural alignment driving brand awareness. 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