{"id":1175,"date":"2025-12-11T11:50:02","date_gmt":"2025-12-11T16:50:02","guid":{"rendered":"https:\/\/wecommunicateus.com\/?post_type=project&#038;p=1175"},"modified":"2026-03-13T11:03:57","modified_gmt":"2026-03-13T16:03:57","slug":"toyota-of-hollywood","status":"publish","type":"project","link":"https:\/\/wecommunicateus.com\/es\/project\/toyota-of-hollywood\/","title":{"rendered":"Toyota of Hollywood"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1175\" class=\"elementor elementor-1175\" data-elementor-post-type=\"project\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ea825 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f4ea825\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a0c89a elementor-widget elementor-widget-video\" data-id=\"9a0c89a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=N56NoA9jF8w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7606d elementor-widget elementor-widget-spacer\" data-id=\"ba7606d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d28611 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1d28611\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8203e5c elementor-widget elementor-widget-image\" data-id=\"8203e5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"330\" height=\"555\" src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-4.png\" class=\"attachment-large size-large wp-image-1176\" alt=\"\" srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-4.png 330w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-4-178x300.png 178w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-4-7x12.png 7w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756fc05 elementor-widget elementor-widget-image\" data-id=\"756fc05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"401\" height=\"401\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-1.png\" class=\"attachment-large size-large wp-image-1181 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-1.png 401w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-1-300x300.png 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-1-150x150.png 150w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-1-12x12.png 12w\" data-sizes=\"(max-width: 401px) 100vw, 401px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 401px; --smush-placeholder-aspect-ratio: 401\/401;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4195043 elementor-widget elementor-widget-image\" data-id=\"4195043\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"329\" height=\"559\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-3.png\" class=\"attachment-large size-large wp-image-1182 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-3.png 329w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-3-177x300.png 177w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-11-3-7x12.png 7w\" data-sizes=\"(max-width: 329px) 100vw, 329px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 329px; --smush-placeholder-aspect-ratio: 329\/559;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a799dc elementor-widget elementor-widget-text-editor\" data-id=\"6a799dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>+1.800 leads calificados<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce78d5 elementor-widget elementor-widget-text-editor\" data-id=\"3ce78d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>30% menos costo por lead vs. benchmark<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c52d1d elementor-widget elementor-widget-text-editor\" data-id=\"6c52d1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>+1.3M interactions &amp; +30K new followers (TikTok + Instagram)<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","tags":[],"class_list":["post-1175","project","type-project","status-publish","hentry"],"acf":{"color_projects":"rgb(145,1,1)","logo_project":1238,"imagen_project":1177,"titulo":"Toyota of Hollywood","description":"Toyota of Hollywood needed more than ads that looked good \u2014 they needed a digital strategy capable of attracting younger local audiences and turning them into real buyers. Social media was a priority, but performance was just as important. The goal was clear: grow a younger community while generating qualified leads that convert into real sales opportunities.\r\n\r\nOur approach combined creativity with data. We expanded their presence on platforms where young drivers are highly active, especially TikTok and Instagram, and strengthened their performance campaigns through Meta, YouTube, and programmatic advertising. By leading awareness from one side and optimizing lead generation from the other, we ensured every interaction had a real purpose.\r\n\r\nThis strategy brought in authentic engagement from people actually ready to buy a car \u2014 not just follow, like, and leave. With smart segmentation, continuous testing, and platform-specific content, we reduced ad waste and maximized every dollar invested. The numbers proved it: more real leads, less wasted spend, and stronger brand relationships across every channel.\r\n\r\nDeveloped in 2025 under the digital direction of Guillermo Bedoya, alongside the strategic and creative support of Daniela Guerrero and the We Communicate US performance team, this project reflects our belief that results are built through collaboration, passion, and a deep understanding of both people and platforms."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota of Hollywood - We Communicate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wecommunicateus.com\/es\/project\/toyota-of-hollywood\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota of Hollywood - We Communicate\" \/>\n<meta property=\"og:description\" content=\"+1,800 qualified leads 30% lower cost per lead vs. benchmark +1.3M interactions &amp; 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