{"id":1127,"date":"2025-12-09T10:23:41","date_gmt":"2025-12-09T15:23:41","guid":{"rendered":"https:\/\/wecommunicateus.com\/?post_type=project&#038;p=1127"},"modified":"2026-03-13T10:59:01","modified_gmt":"2026-03-13T15:59:01","slug":"xiaomi-case-study","status":"publish","type":"project","link":"https:\/\/wecommunicateus.com\/es\/project\/xiaomi-case-study\/","title":{"rendered":"Xiaomi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1127\" class=\"elementor elementor-1127\" data-elementor-post-type=\"project\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c57d02 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8c57d02\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-004929c elementor-widget elementor-widget-video\" data-id=\"004929c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/6AOaO4bqcqM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465d595 elementor-widget elementor-widget-spacer\" data-id=\"465d595\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08cabd1 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"08cabd1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ba54f elementor-widget elementor-widget-image\" data-id=\"d4ba54f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-02-at-12.51.25-PM-1024x1024.jpeg\" class=\"attachment-large size-large wp-image-1139\" alt=\"\" srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-02-at-12.51.25-PM-1024x1024.jpeg 1024w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-02-at-12.51.25-PM-300x300.jpeg 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-02-at-12.51.25-PM-150x150.jpeg 150w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-02-at-12.51.25-PM-768x768.jpeg 768w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-02-at-12.51.25-PM-12x12.jpeg 12w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-02-at-12.51.25-PM.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e002f5 elementor-widget elementor-widget-image\" data-id=\"9e002f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-07-at-7.44.33-AM-1.jpeg\" class=\"attachment-large size-large wp-image-1140 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-07-at-7.44.33-AM-1.jpeg 899w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-07-at-7.44.33-AM-1-300x300.jpeg 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-07-at-7.44.33-AM-1-150x150.jpeg 150w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-07-at-7.44.33-AM-1-768x768.jpeg 768w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-10-07-at-7.44.33-AM-1-12x12.jpeg 12w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153c022 elementor-widget elementor-widget-image\" data-id=\"153c022\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"455\" height=\"455\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-09-5.png\" class=\"attachment-large size-large wp-image-1142 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-09-5.png 455w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-09-5-300x300.png 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-09-5-150x150.png 150w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/12\/2025-12-09-5-12x12.png 12w\" data-sizes=\"(max-width: 455px) 100vw, 455px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 455px; --smush-placeholder-aspect-ratio: 455\/455;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02143c3 elementor-widget elementor-widget-text-editor\" data-id=\"02143c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una campa\u00f1a regional unificada por una est\u00e9tica limpia y consistente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178964a elementor-widget elementor-widget-text-editor\" data-id=\"178964a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El mural de Quito se consolid\u00f3 como la pieza central del despliegue en Ecuador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41bb35 elementor-widget elementor-widget-text-editor\" data-id=\"f41bb35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OOH y DOOH trabajaron juntos para dar a la Serie 15T una presencia amplia pero controlada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","tags":[],"class_list":["post-1127","project","type-project","status-publish","hentry"],"acf":{"color_projects":"rgb(255,255,255)","logo_project":1234,"imagen_project":1129,"titulo":"Xiaomi","description":"When Xiaomi launched the 15T Series, we knew the campaign needed to feel as crisp and precise as the product itself. 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In Guatemala City, we worked with OOH circuits across the city along with DOOH placements in the main shopping malls, while Quetzaltenango and Escuintla reinforced the campaign also through malls \u2014 creating a balanced national coverage. Costa Rica joined with a strategic presence in high-value shopping centers and premium screens, including iconic spots like Torre Universal and Puente Ruta 39, giving the 15T Series a modern and aspirational urban environment.\r\n\r\nThe entire deployment was executed from our team in Colombia, led by Andr\u00e9s Gamboa with the support of Catalina Villalobos and Nicol\u00e1s Pineda. Their coordination ensured every piece arrived in the right place at the right time, maintaining the standard that defines We Communicate: careful execution, clear vision, and absolute respect for the brand\u2019s aesthetic."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xiaomi - We Communicate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wecommunicateus.com\/es\/project\/xiaomi-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xiaomi - We Communicate\" \/>\n<meta property=\"og:description\" content=\"A regional campaign unified by a clean and consistent visual identity. The Quito mural became the central piece of Ecuador\u2019s deployment. 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