{"id":1032,"date":"2025-11-30T20:20:14","date_gmt":"2025-12-01T01:20:14","guid":{"rendered":"https:\/\/wecommunicateus.com\/?post_type=project&#038;p=1032"},"modified":"2026-01-20T15:25:50","modified_gmt":"2026-01-20T20:25:50","slug":"procolombia-time-square","status":"publish","type":"project","link":"https:\/\/wecommunicateus.com\/es\/project\/procolombia-time-square\/","title":{"rendered":"ProColombia: Times Square"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1032\" class=\"elementor elementor-1032\" data-elementor-post-type=\"project\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e620c2c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e620c2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff9799 elementor-widget elementor-widget-video\" data-id=\"0ff9799\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3-5wVAyZRyQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51c1ed3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"51c1ed3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c9b869 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5c9b869\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66a6a12 elementor-widget elementor-widget-image\" data-id=\"66a6a12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg\" class=\"attachment-large size-large wp-image-1043\" alt=\"\" srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg 1024w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-300x195.jpg 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-768x499.jpg 768w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1536x998.jpg 1536w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-2048x1331.jpg 2048w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39c6d0 elementor-widget elementor-widget-image\" data-id=\"e39c6d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"543\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C1_6-1-1024x695.jpg\" class=\"attachment-large size-large wp-image-1044 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C1_6-1-1024x695.jpg 1024w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C1_6-1-300x204.jpg 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C1_6-1-768x521.jpg 768w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C1_6-1-1536x1042.jpg 1536w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C1_6-1-2048x1390.jpg 2048w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C1_6-1-18x12.jpg 18w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/543;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832fece elementor-widget elementor-widget-image\" data-id=\"832fece\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"552\" data-src=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C2_3-1024x706.jpg\" class=\"attachment-large size-large wp-image-1045 lazyload\" alt=\"\" data-srcset=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C2_3-1024x706.jpg 1024w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C2_3-300x207.jpg 300w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C2_3-768x529.jpg 768w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C2_3-1536x1059.jpg 1536w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C2_3-2048x1412.jpg 2048w, https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia-C2_3-18x12.jpg 18w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/552;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f2526 elementor-widget elementor-widget-text-editor\" data-id=\"c7f2526\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una presencia DOOH que llev\u00f3 la belleza natural de Colombia al coraz\u00f3n de Broadway.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b0f10 elementor-widget elementor-widget-text-editor\" data-id=\"09b0f10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un mensaje simple y poderoso que destac\u00f3 incluso en el entorno visual m\u00e1s saturado del mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb08825 elementor-widget elementor-widget-text-editor\" data-id=\"bb08825\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coordinaci\u00f3n impecable del equipo en Colombia bajo el liderazgo de Andr\u00e9s Gamboa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"template":"","tags":[],"class_list":["post-1032","project","type-project","status-publish","hentry"],"acf":{"color_projects":"rgb(0,2,76)","logo_project":1033,"imagen_project":1039,"titulo":"ProColombia: Times Square","description":"Some campaigns chase attention; others simply deserve it. ProColombia\u2019s activation on Broadway in New York belonged to the latter\u2014a DOOH placement on a Digital Spectacular that brought the country\u2019s beauty to the heart of Times Square. It didn\u2019t rely on noise or gimmicks. Just honest imagery and a clear message that held its ground in one of the most visually crowded intersections in the world.\r\n\r\nFor an entire week, the screen showcased photographs celebrating Colombia\u2019s natural diversity\u2014a visual reminder of why the country is, as the headline stated, \u201cthe 4th most visited country by animals.\u201d Paired with the line \u201cThe Country of Beauty,\u201d the content delivered a simple truth: Colombia\u2019s landscapes speak for themselves, even amidst the constant flux of Broadway and 47th Street.\r\n\r\nThe Digital Spectacular worked as a stage where nature outshone the artificial. No exaggerated effects, no unnecessary treatments\u2014only strong visuals and direct copy that together created an honest invitation to visit and rediscover Colombia. The piece blended into the energy of Times Square without losing its own identity, holding a rare balance between presence and calm.\r\n\r\nThe campaign was coordinated by our team in Colombia, led by Andr\u00e9s Gamboa with the support of Catalina Villalobos and Nicol\u00e1s Pineda. His direction ensured that every element\u2014from visual selection to final adaptation\u2014met the level of craftsmanship required for a space of this scale. A short activation in time, but refined in execution.\r\n\r\n&nbsp;"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ProColombia: Times Square - We Communicate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wecommunicateus.com\/es\/project\/procolombia-time-square\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ProColombia: Times Square - We Communicate\" \/>\n<meta property=\"og:description\" content=\"Utilizing cutting-edge projection technology, the campaign transformed Times Square into a vibrant showcase of Bogot\u00e1&#8217;s attractions. The success of this campaign wouldn&#8217;t have been possible without the collaborative efforts of our team and the IDT, whose vision and creativity were key to bringing Bogot\u00e1\u2019s charm to life in such a powerful way. The campaign received widespread praise, making headlines and positioning Bogot\u00e1 as a leader in creative tourism marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wecommunicateus.com\/es\/project\/procolombia-time-square\/\" \/>\n<meta property=\"og:site_name\" content=\"We Communicate\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T20:25:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/\",\"url\":\"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/\",\"name\":\"ProColombia: Times Square - We Communicate\",\"isPartOf\":{\"@id\":\"https:\/\/wecommunicateus.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg\",\"datePublished\":\"2025-12-01T01:20:14+00:00\",\"dateModified\":\"2026-01-20T20:25:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#primaryimage\",\"url\":\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg\",\"contentUrl\":\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wecommunicateus.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ProColombia: Times Square\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wecommunicateus.com\/#website\",\"url\":\"https:\/\/wecommunicateus.com\/\",\"name\":\"We Communicate\",\"description\":\"A full service agency based in Miami, Florida\",\"publisher\":{\"@id\":\"https:\/\/wecommunicateus.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wecommunicateus.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wecommunicateus.com\/#organization\",\"name\":\"We Communicate\",\"url\":\"https:\/\/wecommunicateus.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wecommunicateus.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/01\/Logo-WeCommunicate-white.svg\",\"contentUrl\":\"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/01\/Logo-WeCommunicate-white.svg\",\"width\":211,\"height\":61,\"caption\":\"We Communicate\"},\"image\":{\"@id\":\"https:\/\/wecommunicateus.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ProColombia: Times Square - We Communicate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wecommunicateus.com\/es\/project\/procolombia-time-square\/","og_locale":"es_ES","og_type":"article","og_title":"ProColombia: Times Square - We Communicate","og_description":"Utilizing cutting-edge projection technology, the campaign transformed Times Square into a vibrant showcase of Bogot\u00e1&#8217;s attractions. The success of this campaign wouldn&#8217;t have been possible without the collaborative efforts of our team and the IDT, whose vision and creativity were key to bringing Bogot\u00e1\u2019s charm to life in such a powerful way. The campaign received widespread praise, making headlines and positioning Bogot\u00e1 as a leader in creative tourism marketing.","og_url":"https:\/\/wecommunicateus.com\/es\/project\/procolombia-time-square\/","og_site_name":"We Communicate","article_modified_time":"2026-01-20T20:25:50+00:00","og_image":[{"url":"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/","url":"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/","name":"ProColombia: Times Square - We Communicate","isPartOf":{"@id":"https:\/\/wecommunicateus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#primaryimage"},"image":{"@id":"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#primaryimage"},"thumbnailUrl":"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg","datePublished":"2025-12-01T01:20:14+00:00","dateModified":"2026-01-20T20:25:50+00:00","breadcrumb":{"@id":"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#primaryimage","url":"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg","contentUrl":"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/11\/TSX-ProColombia_7-1024x665.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/wecommunicateus.com\/project\/procolombia-time-square\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wecommunicateus.com\/"},{"@type":"ListItem","position":2,"name":"ProColombia: Times Square"}]},{"@type":"WebSite","@id":"https:\/\/wecommunicateus.com\/#website","url":"https:\/\/wecommunicateus.com\/","name":"We Communicate","description":"A full service agency based in Miami, Florida","publisher":{"@id":"https:\/\/wecommunicateus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wecommunicateus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/wecommunicateus.com\/#organization","name":"We Communicate","url":"https:\/\/wecommunicateus.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wecommunicateus.com\/#\/schema\/logo\/image\/","url":"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/01\/Logo-WeCommunicate-white.svg","contentUrl":"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2025\/01\/Logo-WeCommunicate-white.svg","width":211,"height":61,"caption":"We Communicate"},"image":{"@id":"https:\/\/wecommunicateus.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/wecommunicateus.com\/es\/wp-json\/wp\/v2\/projects\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wecommunicateus.com\/es\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/wecommunicateus.com\/es\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":12,"href":"https:\/\/wecommunicateus.com\/es\/wp-json\/wp\/v2\/projects\/1032\/revisions"}],"predecessor-version":[{"id":1199,"href":"https:\/\/wecommunicateus.com\/es\/wp-json\/wp\/v2\/projects\/1032\/revisions\/1199"}],"wp:attachment":[{"href":"https:\/\/wecommunicateus.com\/es\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wecommunicateus.com\/es\/wp-json\/wp\/v2\/tags?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}