{"version":"1.0","provider_name":"We Communicate","provider_url":"https:\/\/wecommunicateus.com\/es","author_name":"Marketing","author_url":"https:\/\/wecommunicateus.com\/es\/author\/marketing\/","title":"What We Do - We Communicate","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"45smVdXrkL\"><a href=\"https:\/\/wecommunicateus.com\/es\/what-we-do\/\">What We Do<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/wecommunicateus.com\/es\/what-we-do\/embed\/#?secret=45smVdXrkL\" width=\"600\" height=\"338\" title=\"\u00abWhat We Do\u00bb \u2014 We Communicate\" data-secret=\"45smVdXrkL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>","description":"WHAT WE DO We are a regional media agency \u2014 not a creative shop. For 20+ years we have planned, negotiated, bought and optimized media across LATAM, the U.S. and beyond. A One-Stop-Shop and media hub: one team running strategy, buying, execution and reporting for brands and agencies, powered by data. 20+ Years of experience 9 Offices 100% Omnichannel 1 Team &#038; report Every type of media with just one partner Unlike a creative shop, we plan, negotiate, buy and optimize across every channel \u2014 traditional and digital \u2014 with one team, one report, and data behind every decision. ATL Mass media TV (Open, Cable, Connected TV) Radio Print &#038; Press OOH \/ DOOH Out of Home Billboards &#038; screens Airports Transit Malls &#038; cinema Street furniture Retail Programmatic OOH DIGITAL Performance &#038; branding Display &#038; Rich Media Video Native Social Media Push PROGRAMMATIC Data-driven Display, video &#038; audio Connected TV \/ OTT Audience targeting Retargeting SEARCH &#038; GOOGLE Intent SEM Google Display YouTube BTL &#038; PR Activation Events Activations Influencers PR &#038; Press A proven 4-step methodology 01 Planning We define a media strategy aligned to your business \u2014 built on audience data, real media consumption and market benchmarks to maximize impact across the funnel. 02 Implementation We execute the approved strategy with operational quality: platforms and tracking configured, campaigns activated by channel and market, creatives validated, correct delivery from day one. 03 Optimization We maximize results with daily, data-driven optimization \u2014 reallocating budget to the best-performing channels, audiences and formats, with constant test &#038; learn. 04 Reporting We turn data into actionable insights: omnichannel results vs. KPIs and benchmarks, what worked and why, and clear recommendations for the next campaign. Data &#038; technology Data behind every decision We solve marketing and communication challenges by studying millions of data points with AI tools \u2014 turning information into a competitive advantage that connects people with brands. Audience strategy People-based marketing that unifies device IDs and customer data into a single individual, with cross-device graphing and enriched IDs across platforms and publishers. Smart targeting Contextual &#038; semantic, search intent, category, lookalike, retargeting and app targeting \u2014 combining your first-party data with industry partners. Real-time reporting Multiple data sources consolidated into a live dashboard, tailored to each client and powered by AI and metrics across every market. Coverage across the Americas \u2014 and the world From Mexico to Argentina, the Caribbean, the U.S. and Canada, we cover all of the Americas. Through our network of partners we also reach Europe, Asia and Africa \u2014 running global, regional and local campaigns simultaneously. USAM\u00e9xicoColombiaPanam\u00e1EcuadorHondurasEl SalvadorDominican RepublicSpain Part of Grupo Marketmedios. Why brands and agencies choose us 20+ years of expertise Buying, planning and strategy of media at a global scale. Direct access to inventory Integrated solutions that optimize cost and timing. Regional + global presence Global, regional and local campaigns executed simultaneously. Billing flexibility We can bill in different countries, including the U.S., with 30\u201360 day terms. Multi-sector expertise Tourism, retail, finance, CPG, automotive and more. Centralized buying &#038; reporting One source of truth across every market \u2014 quality reports with the WeCo seal. Let&#8217;s plan your next campaign. Talk to us QU\u00c9 HACEMOS Somos una agencia regional de medios \u2014 no una agencia creativa. Por m\u00e1s de 20 a\u00f1os hemos planificado, negociado, comprado y optimizado medios en LATAM, EE. UU. y el resto del mundo. Un One-Stop-Shop y hub de medios: un solo equipo para estrategia, compra, ejecuci\u00f3n y reporte para marcas y agencias, impulsado por data. 20+ A\u00f1os de experiencia 9 Oficinas 100% Omnicanal 1 Equipo y reporte Todos los medios, un solo aliado A diferencia de una agencia creativa, planificamos, negociamos, compramos y optimizamos en todos los canales \u2014 tradicionales y digitales \u2014 con un solo equipo, un solo reporte y data detr\u00e1s de cada decisi\u00f3n. ATL Medios masivos TV (abierta, cable, CTV) Radio Prensa OOH \/ DOOH V\u00eda p\u00fablica Vallas y pantallas Aeropuertos Transporte Malls y cine Mobiliario urbano Retail OOH program\u00e1tico DIGITAL Performance &#038; branding Display y Rich Media Video Native Social Media Push PROGRAM\u00c1TICA Con data Display, video y audio Connected TV \/ OTT Targeting por audiencias Retargeting SEARCH &#038; GOOGLE Intenci\u00f3n SEM Google Display YouTube BTL &#038; PR Activaci\u00f3n Eventos Activaciones Influencers PR y Prensa Una metodolog\u00eda probada en 4 pasos 01 Planificaci\u00f3n Definimos una estrategia de medios alineada al negocio \u2014 basada en datos de audiencia, consumo real de medios y benchmarks de mercado para maximizar impacto a lo largo del funnel. 02 Implementaci\u00f3n Ejecutamos la estrategia aprobada con calidad operativa: plataformas y tracking configurados, campa\u00f1as activadas por canal y mercado, creatividades validadas y entrega correcta desde el d\u00eda uno. 03 Optimizaci\u00f3n Maximizamos resultados con optimizaci\u00f3n diaria basada en datos \u2014 redistribuyendo presupuesto hacia los canales, audiencias y formatos de mayor rendimiento, con test &#038; learn constante. 04 Reporting Convertimos datos en insights accionables: resultados omnicanal vs. KPIs y benchmarks, qu\u00e9 funcion\u00f3 y por qu\u00e9, y recomendaciones claras para la siguiente campa\u00f1a. Data y tecnolog\u00eda Data detr\u00e1s de cada decisi\u00f3n Resolvemos retos de marketing y comunicaci\u00f3n estudiando millones de datos con herramientas de IA \u2014 convirtiendo la informaci\u00f3n en una ventaja competitiva que conecta a las personas con las marcas. Estrategia de audiencias People-based marketing que unifica IDs de dispositivos y customer data en un \u00fanico individuo, con graphing cross-device e IDs enriquecidos en plataformas y publishers. Targeting inteligente Contextual y sem\u00e1ntico, search intent, categor\u00eda, lookalike, retargeting y app targeting \u2014 combinando tu data propia con socios de la industria. Reporting en tiempo real M\u00faltiples fuentes de datos consolidadas en un dashboard en tiempo real, a la medida de cada cliente y potenciado con IA y m\u00e9tricas en todos los mercados. Cobertura en toda Am\u00e9rica \u2014 y el mundo Desde M\u00e9xico hasta Argentina, el Caribe, EE. UU. y Canad\u00e1, cubrimos toda Am\u00e9rica. A trav\u00e9s de nuestra red de aliados tambi\u00e9n llegamos a Europa, Asia y \u00c1frica \u2014 ejecutando campa\u00f1as globales, regionales y locales de forma simult\u00e1nea. USAM\u00e9xicoColombiaPanam\u00e1EcuadorHondurasEl SalvadorRep. DominicanaEspa\u00f1a Parte del Grupo Marketmedios. Por qu\u00e9","thumbnail_url":"https:\/\/wecommunicateus.com\/wp-content\/uploads\/2024\/12\/media-planing-icon.svg"}