1.0We Communicatehttps://wecommunicateus.com/esMarketinghttps://wecommunicateus.com/es/author/marketing/rich600338<blockquote class="wp-embedded-content" data-secret="77oohGyOkl"><a href="https://wecommunicateus.com/es/what-we-do/">What We Do</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://wecommunicateus.com/es/what-we-do/embed/#?secret=77oohGyOkl" width="600" height="338" title="«What We Do» — We Communicate" data-secret="77oohGyOkl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! 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For 20+ years we have planned, negotiated, bought and optimized media across LATAM, the U.S. and beyond. A One-Stop-Shop and media hub: one team running strategy, buying, execution and reporting for brands and agencies, powered by data. 20+ Years of experience 9 Offices 100% Omnichannel 1 Team & report Every type of media with just one partner Unlike a creative shop, we plan, negotiate, buy and optimize across every channel — traditional and digital — with one team, one report, and data behind every decision. ATL Mass media TV (Open, Cable, Connected TV) Radio Print & Press OOH / DOOH Out of Home Billboards & screens Airports Transit Malls & cinema Street furniture Retail Programmatic OOH DIGITAL Performance & branding Display & Rich Media Video Native Social Media Push PROGRAMMATIC Data-driven Display, video & audio Connected TV / OTT Audience targeting Retargeting SEARCH & GOOGLE Intent SEM Google Display YouTube BTL & PR Activation Events Activations Influencers PR & Press A proven 4-step methodology 01 Planning We define a media strategy aligned to your business — built on audience data, real media consumption and market benchmarks to maximize impact across the funnel. 02 Implementation We execute the approved strategy with operational quality: platforms and tracking configured, campaigns activated by channel and market, creatives validated, correct delivery from day one. 03 Optimization We maximize results with daily, data-driven optimization — reallocating budget to the best-performing channels, audiences and formats, with constant test & learn. 04 Reporting We turn data into actionable insights: omnichannel results vs. KPIs and benchmarks, what worked and why, and clear recommendations for the next campaign. Data & technology Data behind every decision We solve marketing and communication challenges by studying millions of data points with AI tools — turning information into a competitive advantage that connects people with brands. Audience strategy People-based marketing that unifies device IDs and customer data into a single individual, with cross-device graphing and enriched IDs across platforms and publishers. Smart targeting Contextual & semantic, search intent, category, lookalike, retargeting and app targeting — combining your first-party data with industry partners. Real-time reporting Multiple data sources consolidated into a live dashboard, tailored to each client and powered by AI and metrics across every market. Coverage across the Americas — and the world From Mexico to Argentina, the Caribbean, the U.S. and Canada, we cover all of the Americas. Through our network of partners we also reach Europe, Asia and Africa — running global, regional and local campaigns simultaneously. USAMéxicoColombiaPanamáEcuadorHondurasEl SalvadorDominican RepublicSpain Part of Grupo Marketmedios. Why brands and agencies choose us 20+ years of expertise Buying, planning and strategy of media at a global scale. Direct access to inventory Integrated solutions that optimize cost and timing. Regional + global presence Global, regional and local campaigns executed simultaneously. Billing flexibility We can bill in different countries, including the U.S., with 30–60 day terms. Multi-sector expertise Tourism, retail, finance, CPG, automotive and more. Centralized buying & reporting One source of truth across every market — quality reports with the WeCo seal. Let’s plan your next campaign. Talk to us QUÉ HACEMOS Somos una agencia regional de medios — no una agencia creativa. Por más de 20 años hemos planificado, negociado, comprado y optimizado medios en LATAM, EE. UU. y el resto del mundo. Un One-Stop-Shop y hub de medios: un solo equipo para estrategia, compra, ejecución y reporte para marcas y agencias, impulsado por data. 20+ Años de experiencia 9 Oficinas 100% Omnicanal 1 Equipo y reporte Todos los medios, un solo aliado A diferencia de una agencia creativa, planificamos, negociamos, compramos y optimizamos en todos los canales — tradicionales y digitales — con un solo equipo, un solo reporte y data detrás de cada decisión. ATL Medios masivos TV (abierta, cable, CTV) Radio Prensa OOH / DOOH Vía pública Vallas y pantallas Aeropuertos Transporte Malls y cine Mobiliario urbano Retail OOH programático DIGITAL Performance & branding Display y Rich Media Video Native Social Media Push PROGRAMÁTICA Con data Display, video y audio Connected TV / OTT Targeting por audiencias Retargeting SEARCH & GOOGLE Intención SEM Google Display YouTube BTL & PR Activación Eventos Activaciones Influencers PR y Prensa Una metodología probada en 4 pasos 01 Planificación Definimos una estrategia de medios alineada al negocio — basada en datos de audiencia, consumo real de medios y benchmarks de mercado para maximizar impacto a lo largo del funnel. 02 Implementación Ejecutamos la estrategia aprobada con calidad operativa: plataformas y tracking configurados, campañas activadas por canal y mercado, creatividades validadas y entrega correcta desde el día uno. 03 Optimización Maximizamos resultados con optimización diaria basada en datos — redistribuyendo presupuesto hacia los canales, audiencias y formatos de mayor rendimiento, con test & learn constante. 04 Reporting Convertimos datos en insights accionables: resultados omnicanal vs. KPIs y benchmarks, qué funcionó y por qué, y recomendaciones claras para la siguiente campaña. Data y tecnología Data detrás de cada decisión Resolvemos retos de marketing y comunicación estudiando millones de datos con herramientas de IA — convirtiendo la información en una ventaja competitiva que conecta a las personas con las marcas. Estrategia de audiencias People-based marketing que unifica IDs de dispositivos y customer data en un único individuo, con graphing cross-device e IDs enriquecidos en plataformas y publishers. Targeting inteligente Contextual y semántico, search intent, categoría, lookalike, retargeting y app targeting — combinando tu data propia con socios de la industria. Reporting en tiempo real Múltiples fuentes de datos consolidadas en un dashboard en tiempo real, a la medida de cada cliente y potenciado con IA y métricas en todos los mercados. Cobertura en toda América — y el mundo Desde México hasta Argentina, el Caribe, EE. UU. y Canadá, cubrimos toda América. A través de nuestra red de aliados también llegamos a Europa, Asia y África — ejecutando campañas globales, regionales y locales de forma simultánea. USAMéxicoColombiaPanamáEcuadorHondurasEl SalvadorRep. DominicanaEspaña Parte del Grupo Marketmedios. Por quéhttps://wecommunicateus.com/wp-content/uploads/2024/12/media-planing-icon.svg